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Posted by Axel Bindefeld on Jan 01, 2012
We wish all our loyal readers a very happy new year 2012!
This little article is also an opportunity, once is not customary, to draw up a BALANCE SHEET of 2011 which was eventful at Bodypack!
Important event (and moving for our boss) BODYPACK backpacks celebrated their 10 YEARS ! Of course, we are still a small brand of luggage, but already, in a decade, we have come a long way:
- range of Bodypack plus bags stuffed : we are going from a dozen school bags at the start, to 2 complete collections today (seasonal and permanent)
- reinforced team with new creation and marketing positions, as well as a field sales force (armed with pretty catalogs!)
- distribution of our products in Europe and in the major distribution chains in France.
- arrival of Capucine in December in the team, with a sensational entry: homemade muffins from the first week to coax us;)
In July, Bodypack took off and launched his blog and his Facebook page ... After a somewhat puzzled start ("but what are we going to say to them ..."), we are rather happy and confident!
The creation of an "On the road" category excites us and allows us to highlight projects and people that we like!
And finally, after 10 years spent in the Monts du Lyonnais, including 2 where the creation & marketing team was based in Lyon itself, it was time for Bodypack backpacks to "take off" and for the whole team to work. in a new head office together. It was in April 2011 that the entire team moved into its new premises.
Have a happy holiday. We meet in 2012 for a restart on the hats of wheels !! Yeah baby.
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