Posted 07 October 2014
Personalization is increasingly entrenched in our consumption patterns, especially when it comes to clothing.
But Adidas is taking customization even further, especially in the area of footwear.
The brand has just launched the app Mi ZX Flux appthat will allow you to photograph or load a pattern that you like and apply it on the now famous ZX Flux sneaker, and hop! You order directly from the app and share your creation on Facebook. The only downside of the app: it does not allow to choose the color of the laces, the sole and the logo. It's a little messy.
On the other hand, you suspect, it's not given. You'll have to pay anyway 120 euros to wear your unique model.
And if you want to try to create your own, it's here:http://www.adidas.fr/mizxflux