Posted 07 October 2014
Personalization is more and more entrenched in our consumption patterns, especially when it comes to clothing.
But Adidas pushes the possibilities of customization a little further, especially in terms of shoes.
The brand has just launched the application Mi ZX Flux appwhich will allow you to photograph or load a design that you like and apply it to the now famous ZX Flux sneaker, and presto! You order directly from the app and share your creation on Facebook. The only downside to the app: it does not allow you to choose the color of the laces, the sole and the logo. It's a bit nerdy.
By cons, you can imagine, it is not cheap. You will have to pay anyway 120 euros to display your unique model.
And if you want to try to create your own, it's here:http://www.adidas.fr/mizxflux