Posted 11 July 2011
July 2001, the new brand of Bodypack backpacks is created. July 2011, Bodypack bags are still present and celebrate their 10th anniversary.
The Taig Khris TV Campaign
To accompany its launch, Bodypack began in 2001 a communication campaign on national channels (TF1, M6 etc.) with guest star: the world champion of acrobatic skating Taïg Khris. Advertising is a success and allows Bodypack to make its backpacks known and start its business.
The Bodypack logo of the backpack worn by Taïg Khris in the advertisement is vintage: it is the brand's first logo. Since then, it has evolved well.
The Bodypack brand
Today, Bodypack products have expanded: Bodypack now offers a complete range of backpacks: multi-accessorized for hiking and leisure, functional for everyday urban life, wheeled to travel... Soft suitcases and sports bags also complement the backpack offering.
In 10 years, Bodypack has created its "own identity" and its trademark: products inspired by trends in graphic arts, music, urban life, travel... and "users to users" (designed by users for users, for a recognized convenience).
Quality is also part of the Bodypack signature: compliance with the drastic standards of childcare for quality and non-toxic fabrics, combined with a guarantee of all 2-year-old products.
Bodypack was in Shanghai...
What was the highlight of 2010? The Shanghai World's Fair.... Bodypack was present with a dedicated stand where visitors were able to discover a part of Bodypack backpacks.
Bodypack's next 10 years
Bodypack is entering its 11th year with the official launch of its blog and a multitude of projects and ideas for new bags... which we will soon reveal...